In 2015 the web design moved away from overly busy information overload to a cleaner aesthetic revolving around empty space and simpler design. Nowadays, web pages are using larger high definition photographs and typography to attract visitors with eye pleasing content before showing of the rest of the information.
2015 webdesign is influenced by this new appeal for simplicity and the need to cater for mobile browsing. Some of the main design influencers are listed below;
Minimalist design, simplified logos and cleaner web pages are the most significant trend for 2015. Websites are focusing more on the actual content, ensuring that it is really what their client are looking for and reducing all the clutter around it. Colour schemes are being simplified, with companies focusing on one dominant colour in the overall visual design.
- App Like Menus
As the user experience becomes focused around mobile browsing, designing sites for the mobile market is more than just aesthetics. Mobile browsing has impacted the way content is organised and how users will be accessing it. Sticky header menues are being replaced by a single icon (showing a stack of 3 lines – called a “hamburger”) that when selected drops down or slides into a more robust menu.
- Ghost buttons
Websites are moving away from loud, flashy buttons and are instead embracing transparent buttons. These Ghost buttons are less obtrusive, and help sites highlight more of the content that site owners want users to see, rather than continually forcing users to click on call-to-action buttons.
- Interesting Typography
New webdesign systems focus on more attention to typography. Intelligent and creative use of typography allows the designer to create innovative and eye catching design, whilst retaining the full benefits of Search Engine optimization.
- Interesting Photography
The days of generic stock photos are over. Much more emphasis is being placed on the visual impact of imagery in websites. As the minimalist design style takes over, photos are often the single most important colourful element in the website. Professional photo-shoots as well better access to Photo sharing libraries ensure that images used look much more genuine than a generic uncoordinated stock photo shopping spree.
- Single page design
Changes in browsing devices and how users use these devices has meant that people no longer want to click through never ending multi-tiered navigation pages anymore. Instead users prefer to scroll down through content on one long page. While few websites are single page, many new sites are focusing on reducing the number of pages they have and lengthening the content on each page to be more user friendly.
- Modular Design
The use of grids, tiles or cars allow the website to organise content in an efficient, aesthetically pleasing way. By comparison a single column of content is less efficient and less user friendly.
- Line Icons
With the introduction of Apple’s iOS 7, we have seen a popular rise in line iconography and ghost buttons—transparent buttons outlined with a thin line. These techniques create a simpler aesthetic by allowing icons and buttons to appear lighter and act as support to larger and more colorful photography or illustrations. They also have become integral to the flat interface style that has grown popular in the past few years.
- Google Maps Integration
Google Maps dominate the web’s go-to map service. Websites are integrating Google maps to `highlight locations of company stores, offices HQs. As websites become more functional users expect to find useful information easily. Your website users want to know where you are. One of the easiest and most beautiful ways to do this is to implement Google Maps with your web page, allowing your potential customers to see where you are located.
- Scalable Vector Graphics
When Apple released Retina display, designers were up in arms. Upset that their graphics and images suddenly looked pixelated with Retina’s higher resolution, designers were forced to adopt new methods that would allow their illustrations to look good on and be compatible with any device. Fortunately, Scalable Vector Graphics (SVG) rose to the challenge. SVG presents graphics as vectors, which allows them to scale with different resolutions. With SVG, images maintain their clarity and sharpness on all devices
Understanding web design and how it has evolved allows you to operate a web presence that works for your users. Users don’t have time to search for information, nor do they want to. Keeping your message and your design as clean and simple as possible will position your website for success. If you’re looking for ideas on how you can implement these tactics on your own site contact Cyberspace Solutions today for a consultation.