Top 2015 Web design trends

In 2015 the web design  moved away from overly busy information overload to a cleaner aesthetic revolving around empty space and simpler design. Nowadays, web pages are using larger high definition photographs and typography to attract visitors with eye pleasing content before showing of the rest of the information.

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2015 webdesign is influenced by this new appeal for simplicity and the need to cater for mobile browsing. Some of the main design influencers are listed below;

  1. Minimalism
    Minimalist design, simplified logos and cleaner web pages are the most significant trend for 2015. Websites are focusing more on the actual content, ensuring that it is really what their client are looking for and reducing all the clutter around it. Colour schemes are being simplified, with companies focusing on one dominant colour in the overall visual design.
  2. App Like Menus
    As the user experience becomes focused around mobile browsing, designing sites  for the mobile market is more than just aesthetics.  Mobile browsing has impacted the way content is organised and how users will be accessing it. Sticky header menues are being replaced by a single icon (showing a stack of 3 lines – called a “hamburger”) that when selected drops down or slides into a more robust menu.
  3. Ghost buttons
    Websites are moving away from loud, flashy buttons and are instead embracing transparent buttons. These Ghost buttons are less obtrusive, and help sites highlight more of the content that site owners want users to see, rather than continually forcing users to click on call-to-action buttons.
  4. Interesting Typography
    New webdesign systems focus on more attention to typography. Intelligent and creative use of typography allows the designer to create innovative and eye catching design, whilst retaining the full benefits of Search Engine optimization.
  5. Interesting Photography
    The days of generic stock photos are over. Much more emphasis is being placed on the visual impact of imagery in websites. As the minimalist design style takes over, photos are often the single most important colourful element in the website. Professional photo-shoots as well better access to Photo sharing libraries ensure that images used look much more genuine than a generic uncoordinated stock photo shopping spree.
  6. Single page design
    Changes in browsing devices and how users use these devices has meant that people no longer want to click through never ending multi-tiered navigation pages anymore. Instead users prefer to scroll down through content on one long page. While few websites are single page, many new sites are focusing on reducing the number of pages they have and lengthening the content on each page to be more user friendly.
  7. Modular Design
    The use of grids, tiles or cars allow the website to organise content in an efficient, aesthetically pleasing way. By comparison a  single column of content is less efficient and less user friendly.
  8. Line Icons
    With the introduction of Apple’s iOS 7, we have seen a popular rise in line iconography and ghost buttons—transparent buttons outlined with a thin line. These techniques create a simpler aesthetic by allowing icons and buttons to appear lighter and act as support to larger and more colorful photography or illustrations. They also have become integral to the flat interface style that has grown popular in the past few years.
  9. Google Maps Integration
    Google Maps dominate the web’s go-to map service. Websites are integrating Google maps to `highlight locations of company stores, offices HQs. As websites become more functional  users expect to find useful information easily. Your website users  want to know where you are. One of the easiest and most beautiful ways to do this is to implement Google Maps with your web page, allowing your potential customers to see where you are located.
  10. Scalable Vector Graphics
    When Apple released Retina display, designers were up in arms. Upset that their graphics and images suddenly looked pixelated with Retina’s higher resolution, designers were forced to adopt new methods that would allow their illustrations to look good on and be compatible with any device. Fortunately, Scalable Vector Graphics (SVG) rose to the challenge. SVG presents graphics as vectors, which allows them to scale with different resolutions. With SVG, images maintain their clarity and sharpness on all devices

 

Understanding web design and how it has evolved allows you to operate a web presence that works for your users.  Users don’t have time to search for information, nor do they want to. Keeping your message and your design as clean and simple as possible will position your website for success. If you’re looking for ideas on how you can implement these tactics on your own site contact Cyberspace Solutions today for a consultation.

Link Building & SEO

The importance of Link Building

Links are the pathways through which the search spiders crawl the web in search of information. Link analysis allows search engines to discover how pages are related to each other.

Initially Search Engines treated Links as a form of popularity measure for a site. The more incoming links a website had then the more popular it was with users.  Over the years search engines refined their algorithms  in order to provide a more relevant and meaningful analysis and evaluation of websites based on link information.

Links provide information not only related to popularity but also metrics related to trust, authority, relevance and spam. Trustworthy websites are often linked to other trusted sites having  related topics and subject matter. 

Link building is a process whereby you will obtain incoming hyperlinks from  other websites to your own.

Link building may be one of the most difficult and time consuming SEO tasks required to improve site ranking. Yet mastering Link Building techniques will ensure that your website will create effective pathways for better evaluation by search engines.

Search Engines use links to:

  • Discover new web sites
  • To help determine the site rank

 
Once the web pages have been crawled information is extracted and added to the Search Engine indexes. Check out this short video by Google to explain the whole process.

 

The search engines will not only look at the content of the page by also -analyse the quality of the incoming links to the website. The more high-quality websites link to your website the more weight is given to the ranking algorithm. this is also a form of measuring trust to your web page.

Link building can benefit the business by building relationships. A link often creates outreach  as it relates to sharing relevant and useful content and information. It can also help build long term relationships with key influencers in the industry meaning that your business becomes more trusted and regarded by other industry players.

Good link building helps you build your brand and establish you as a trusted authority on the subject. For example if you publish a very technical post in your blog which is used as a reference by other industry sites then your relevance and authority on the subject will increase.

The following are three link building techniques which can have far reaching results :

  • Article Distribution – Write great articles which offer very good value added content and submit the article to relevant sites.
  • Commenting on Blogs -when commenting on blogs you can network with others interested in common topics.  It is important to comment on blogs within your topic niche, when being active in such blogs you show your commitment and expertise in the topic.
  • Write reviews –  on  sites such as WhoIs Wiki, Alexa and answer questions on Yahoo Answers.

 
Link building is an ongoing process. the basic truth is that people will only link to your page is the content you provide is of value , relevant and of interest. So before attempting any link building campaign make sure that the content is worth linking to.